Why is Closed Captioning so difficult to do on television.
Or is it?
Watch any show on any night and the "CC" goes from the ridiculous to the hilarious. Spelling is atrocious and following the actors timing of speech is never even close.
When you think about it, they know the script on any tapped show, so how hard can it be for the networks to just type the copy in and time it to the scene?
Good God man, we can do so much in animation, special effects, sound effects, but give the networks the task of attaching copy to the visual, it just blows the mind what they do with it.
There are conservatively 30 million D/deaf or Hard of hearing in the United States, and 3 Million of us in Canada that fall into that category. I, like many of my cochlear wearing implanted mates, struggle with sound out of a man made speaker. My brain seems to translate better from lips to processor.
To many of you reading this, you may have never had occasion to care about the world of "CC". Perhaps you saw it once at the doctors office or in the gym where they use closed captioning so the sound need not be put on, and you possible never gave it a thought.
But in my world, and my fellow d/Deaf friends, implanted with a CI or not, the closed captioning is how we get the rest of the story.
There is no rhyme or reason to the madness of how the "cc' consistently fails. Re runs on the Fox network seem to be the worst for some bizarre reason. If I watch the new episode of the same show latter that night, they get it close to bang on. The script follows the lips more or less. Occasionally the speech is too fast, and the script falls behind, but for the most part it seems to work in "new" episodes.
The same station, latter or earlier, broadcasting a 4 or 5 year old rerun of the same comedy show, is so far off the mark, I have to turn off and walk away.
What is the reason for this?
I have emailed at least one broadcaster asking them if they have any idea of how "off" the mark they are on "CC".
Don't care, don't matter to hearing executives. Besides, how big a market can the deaf world be?
We are a friggin huge market good network and television executives.
Sit up, take note, and pay attention.